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Location : Our brand Brand programme
The Wools of New Zealand Brand
The Wools of New Zealand Brand represents the standard of excellence in wool carpets.
The name and trademark, used exclusively on carpets and rugs containing a majority New Zealand wool that have met demanding performance specifications.
Residential
Wools of New Zealand branded carpets combine the latest colours, patterns and textures with the classic beauty, comfort and practicality of New Zealand wool. And only carpets that pass a series of demanding tests related to durability, appearance retention, colour-fastness and fibre content can carry our name.
Naturally, Wools of New Zealand branded rugs are of the same high quality. New Zealand wool creates the most colourful machine-made rugs in the world. Available in a multitude of designs that include traditional, oriental, transitional and contemporary, Wools of New Zealand branded rugs make a style statement in any decor.
Commercial
 The Wools of New Zealand ContractwoolTM brand was launched in 1995 as part of a segmentation strategy for wool carpets and furnishing fabrics. The beauty, durability and environmental benefits of ContractwoolTM carpets make them a welcome addition to offices, leisure facilities, restaurants, hotels, retail spaces and transit systems.
ContractwoolTM is always used in combination with the Wools of New Zealand brand and indicates that the product meets fundamental requirements which are related to durability, appearance retention, colour fastness and fibre content. The tests carried out will ensure that the products are able to withstand the high demands of contract environments.
Most ContractwoolTM carpets carry end-use location guidance - ie. a Medium, Heavy or Extra Heavy Duty Contract (Commercial) classification. Appropriate carpets may also be labelled as suitable for use on stairs and/or for use with castor chairs.
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